To prevent plant protection reference to the animal health requirements applicable to the plants or plant products for export more Philippine furniture exports to completely access to the New Zealand market, the Department of Trade and Industry, said.
According to Trade Undersecretary Cristino Panlilio, the chance Philippine furniture, especially wooden furniture, flourishing in the New Zealand market is very slim.
“New Zealand authorities are very strict [to] the entry of wooden furniture from the Philippines. They fear this wood products could bring pests such as termites,” he said.
“We provide almost on the New Zealand market,” Panlilio said.
But he said: “We will continue to work [for] other export products.” He said that among these are household goods, souvenirs and electronics, which account for the bulk of the country’s exports every year.
According to available data, Philippine export of furniture and beds in New Zealand only reached 2 million CHF in the year 2011th
All raw materials exports accounted for CHF 120.9 million, followed by fruits and nuts to CHF 58.4 million; Electronics and machinery to CHF 15 million; and prepared or processed fruits and vegetables to CHF 4.7 million.
Meanwhile, the Chamber of Furniture Industry of the Philippines (CFIP), the players in the industry is to develop a comprehensive branding program, the 15 companies per year shall be based on their potential.
The branding is to increase the local furniture industry and a positive image of the Philippines, CFIP said.
The strategy is expected that the export revenue double over the next five years from this year’s target of $ 200 million as the program gives manufacturers a better chance of a better sale price for their products.